Building That Triathlon Life and Early Content Strategy

Eric Lagerstrom is a longtime pro athlete across sports. He's also an entrepreneur and creator, leading That Triathlon Life, a popular YouTube channel, podcast, and brand driving culture in multisport.

After a long and successful pro triathlon career, Eric is now experimenting with elite level trail running, including a 2nd place finish in the 2025 Black Canyon 50k - a very impressive result in a deep field.

• Eric's triathlon career and move to trail
• Building That Triathlon Life: Early inspiration, building momentum, & evolving over time
• What trail can learn from triathlon
• How Eric has changed his training since focusing on trail
• Winning and setting a CR at his 50k debut
• Finishing 2nd place at Black Canyon 50k and what he learned
• The similarities between 50k trail and 70.3 triathlon racing
• Navigating a tough day at Kodiak by UTMB
• Goals for the future
• A lot more!

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