The Game with Alex Hormozi Listen to These 23 mins Before You Try to Sell Anything | Ep 744
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Aug 2, 2024 Dive into the essentials of sales with a tale from a struggling gym owner transformed through strategic marketing. Discover the power of niching down for consistent success in business. Learn effective customer retention strategies, including a unique 'friendly goodbye' approach to cancellations. Explore the complexities of managing client complaints and the impact of profit-driven decisions in consumer choices. With insights from real-world experiences, this discussion is packed with valuable lessons for any entrepreneur.
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Gym Owner Success Story
- Alex Hormozi tells the story of a struggling gym owner with a new family and mounting debt.
- Using Hormozi's system, the owner made $38,000 in 30 days after a $1,000 investment.
Niche Down for Consistent Results
- Niching down allows for productized delivery and consistent customer outcomes.
- Generic business consulting struggles to deliver consistent results compared to niche businesses.
Focus on High-Value Clients
- Prioritize high-value clients; going upmarket often means more profit and less hassle.
- Consider LTV to CAC and total addressable market (TAM) when choosing your target audience.