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14min chapter
Listen to These 23 mins Before You Try to Sell Anything | Ep 744
The Game with Alex Hormozi
Niching Down for Success
This chapter emphasizes the advantages of focusing on a specific niche in business, particularly within gym operations, to achieve consistent outcomes. It covers strategies such as productizing services, targeted training for sales teams, and making informed decisions about customer segmentation. The discussion also includes the transition from B2C to B2B offers, the significance of profitability in consumer choices, and the ethical dimensions of marketing.
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