This chapter emphasizes the advantages of focusing on a specific niche in business, particularly within gym operations, to achieve consistent outcomes. It covers strategies such as productizing services, targeted training for sales teams, and making informed decisions about customer segmentation. The discussion also includes the transition from B2C to B2B offers, the significance of profitability in consumer choices, and the ethical dimensions of marketing.
"There's no generic business consulting that can deliver as consistent of an outcome [for customers] as a very niche business" In this episode, Alex (@AlexHormozi) shares the story of scaling the sales system when Gym Launch was getting started. He breaks down fundamental selling principles that he had to learn before he started to succeed with sales and scaling a niched down licensing business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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