Negotiate Anything

Salary Negotiation with Ben Cook: Win Your Worth

Sep 16, 2024
Ben Cook, CEO of Riva HQ, specializes in salary negotiation strategies. He discusses how empathy and identity can enhance negotiation outcomes and the shift from automated solutions to personalized coaching. Ben shares techniques for overcoming fear and biases in negotiations, particularly for women and minorities. Listeners learn valuable strategies such as visualization and commitment devices to build confidence and advocate for their worth, making negotiations a regular, rewarding practice.
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