Prioritizing people and purpose over profits is an essential part of the 'anti-CEO playbook' according to Chobani CEO Hamdi Ulukaya.
Embracing uncertainty, adaptability, and staying open to possibilities are crucial for success in business and leadership, as emphasized by Hamdi Ulukaya.
Deep dives
Hamdi Ulukaya's Journey: From Tribal Lifestyle to Entrepreneurship
Hamdi Ulukaya, founder and CEO of Chobani, shares his incredible life story in this podcast episode. Born in northeastern Turkey to a Kurdish tribe, Ulukaya grew up in a tribal lifestyle where they made cheese and yogurt during the summer months. He describes his early childhood memories and how they shaped his outlook on life. Ulukaya also opens up about his experiences as a student activist in Turkey, leading him to leave the country and eventually settle in the U.S. He recounts his arrival in New York, the challenges he faced due to the language barrier, and his decision to buy an old yogurt plant, which eventually became Chobani. Throughout his journey, Ulukaya emphasizes the importance of embracing the unknown, being open to change, and not limiting oneself with rigid plans.
The Anti-CEO Playbook and Business as a Force for Good
Ulukaya discusses his unconventional approach to business and his commitment to making a positive impact. He shares his anti-CEO playbook, which includes profit-sharing and paid parental leave programs for employees. He emphasizes the importance of prioritizing people and purpose above profits. Ulukaya also highlights his work with refugees, describing the transformative effect of providing employment opportunities. He challenges the negative stereotypes associated with refugees and urges businesses to tap into this untapped talent pool. Ulukaya believes that businesses can bring about positive change and should prioritize social responsibility alongside profitability.
Embracing Uncertainty and Adapting to Change
Ulukaya reflects on the power of embracing uncertainty and adapting to change. He shares his personal experiences of facing unexpected challenges throughout his entrepreneurial journey. Ulukaya notes that plans can be limiting and that staying open to possibilities and being willing to rethink decisions are essential for success. He encourages leaders to demonstrate vulnerability and lead with empathy. Ulukaya believes that resilience, curiosity, and a willingness to take risks are key qualities for navigating uncertainties and achieving success.
From Crisis to New Beginnings: Lessons in Resilience and Rebuilding
Ulukaya draws lessons from his experiences in dealing with crises, such as the devastating earthquake in Turkey. He emphasizes the importance of shifting perspectives during challenging times and seeing crises as opportunities for new beginnings. Ulukaya discusses the need for preparedness and infrastructure to effectively handle crises. He advocates for building a social system that supports and helps people, emphasizing the role of businesses in contributing to the recovery and resilience of communities. Ulukaya's experiences highlight the transformative potential of turning endings into beginnings and the importance of building a strong sense of collective spirit and support.
When Chobani founder and CEO Hamdi Ulukaya first arrived in the U.S., he had little money and no big plans. But combine his childhood growing up in a nomadic dairy-farming Kurdish family, some college-level business courses, and a lot of spunk, and his winding trajectory is a unique story of an entrepreneur finding his north star. Today, Adam asks Hamdi about his “anti-CEO playbook” and the business philosophies he leads with, which aim to prioritize people over profit. Hamdi also shares the work he is doing with refugees around the world, and why he invests in projects with adaptable plans and resilient people. Transcripts for ReThinking are available at go.ted.com/RWAGscripts
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