The Town with Matthew Belloni Digital TV Giants: Amazon, Google, and … Roku?
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Nov 15, 2024 Charlie Collier, President of Roku Media, shares insights on Roku's unique approach in the crowded streaming landscape dominated by giants like Amazon and Google. He discusses the potential resurgence of ad-supported television and the importance of original content in attracting viewers. Collier also reflects on his experiences at AMC and Fox, shedding light on the evolving metrics that define success in streaming. Plus, he offers a sneak peek into the lighter side of Hollywood, including how People Magazine chooses its Sexiest Man Alive.
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Roku's Undiscussed Scale
- Roku has a larger viewership share on streaming-enabled TVs than some bigger names like Peacock or Paramount Plus.
- This is largely due to its wide availability and the fact that many Airbnbs have it pre-installed.
Roku's Competitive Advantage
- Roku competes with tech giants like Apple and Amazon but remains a significant player.
- Its success is attributed to its early adoption of streaming, simple interface, and value-driven approach.
Roku's Founding Vision
- Roku's founder, Anthony Wood, predicted the rise of streaming TV long before it was a popular idea.
- Charlie Collier describes Wood as the "Thomas Edison" to his "PT Barnum."