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Digital TV Giants: Amazon, Google, and … Roku?

The Town with Matthew Belloni

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Navigating Streaming Metrics and Media Dynamics

This chapter explores the intricacies of streaming metrics, focusing on viewer engagement and the challenges media companies face with financial metrics. The speaker shares personal experiences from their time at Fox, discussing strategies for leveraging sports assets and the impact of significant events like the Super Bowl on programming. The conversation also touches on lighter topics such as the selection process for People Magazine's 'Sexiest Man Alive,' revealing the strategic PR considerations involved.

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