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7min chapter
Digital TV Giants: Amazon, Google, and … Roku?
The Town with Matthew Belloni
Roku's Streaming Revolution
This chapter explores the transformative role of Roku Channel in the connected TV landscape, showcasing its market dominance compared to competitors like Peacock and Max. It highlights the importance of scale and first-party data, while discussing the historical vision behind Roku's early adoption of streaming technology. The conversation also addresses the challenges of competition in the advertising space and the balance between creativity and commercial success in the evolving television industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode