Tropical MBA: Entrepreneurship & Founder Lifestyle #729 What is the Michael Jordan of Business Models?
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Nov 23, 2023 Explore the concept of the greatest business model of all time, recurring revenue, and its impact on branding. Learn about the profitability of certification businesses and the success story of Patty. Discover the value of certifications in certain professions and indulge in book recommendations for the holiday season.
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Certification Business Model
- The certification business model offers legitimacy and brand power, often recurringly.
- It empowers individuals and companies to generate more revenue or income, through training or leads.
Scaling Up Example
- Dan shares his experience with Scaling Up, a coaching company using a certification model.
- Scaling Up coaches pay for certification and get listed on the website, receiving leads from clients like Dan.
Traction Example
- Traction, similar to Scaling Up, certifies implementers for businesses with lower revenue.
- Traction's strong marketing and branding allows them to charge higher certification fees.