Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#729 What is the Michael Jordan of Business Models?

Tropical MBA: Entrepreneurship & Founder Lifestyle

00:00

Certification Businesses: A Lucrative Model for Coaches

This chapter explores the profitability of certification businesses, using the example of Scaling Up. Coaches affiliated with Scaling Up pay an annual fee to be certified and attract clients, leading to a lucrative business opportunity. The speaker also discusses the importance of finding the right pricing and brand indoctrination in certification models.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app