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9min chapter
#729 What is the Michael Jordan of Business Models?
Tropical MBA: Entrepreneurship & Founder Lifestyle
Certification Businesses: A Lucrative Model for Coaches
This chapter explores the profitability of certification businesses, using the example of Scaling Up. Coaches affiliated with Scaling Up pay an annual fee to be certified and attract clients, leading to a lucrative business opportunity. The speaker also discusses the importance of finding the right pricing and brand indoctrination in certification models.
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