Under the Influence with Terry O'Reilly Terry guests on Talk About Talk
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Dec 14, 2024 Terry O'Reilly, an award-winning writer and advertising guru, joins Dr. Andrea Wojnicki, an executive communications coach, for a lively discussion on the art of storytelling. They delve into how the 'power of threes' enhances communication and explore the essential elements of branding narratives. The conversation uncovers strategies for personal branding, embracing authenticity, and overcoming public speaking fears. Terry highlights introverts' listening strengths and shares how to navigate the evolving media landscape, leaving listeners inspired and empowered.
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Story Structure
- Structure stories with a beginning, middle, and satisfying end.
- Include surprise; don't let the audience predict the ending.
Rule of Threes in Humor
- The 'rule of threes' applies to humor; two knocks aren't funny, but three are.
- Three sounds in a sequence are funnier than two, demonstrating the power of three in audio.
Volkswagen's Storytelling
- Volkswagen's 1960s advertising campaign was iconic for its honest humor.
- Highlighting the car's flaws as strengths, like its ugliness and low power, made it beloved.