Terry O'Reilly

Terry O'Reilly, an award-winning writer and advertising guru, joins Dr. Andrea Wojnicki, an executive communications coach, for a lively discussion on the art of storytelling. They delve into how the 'power of threes' enhances communication and explore the essential elements of branding narratives. The conversation uncovers strategies for personal branding, embracing authenticity, and overcoming public speaking fears. Terry highlights introverts' listening strengths and shares how to navigate the evolving media landscape, leaving listeners inspired and empowered.

Terry O'Reilly, the insightful host of CBC's 'Under the Influence' and author of 'Against the Grain,' dives deep into the stories of mavericks who defied the odds. He discusses Gustave Eiffel's bold vision for the Eiffel Tower, the revolutionary advertising techniques of Lasker and Bernbach, and Taylor Swift’s unique approach to controlling her music career. O'Reilly also explores why society often rejects new ideas and how criticism can either fuel or defeat innovation. His key takeaway? Persistence is key to reshaping the world.

Terry O'Reilly, the insightful host of CBC's "Under the Influence", shares his fascinating journey from childhood to becoming a titan in advertising. He reflects on his early media experiences and the rejections that fueled his passion. O'Reilly discusses the birth of his radio show, born from a casual night out, and explores innovative strategies that helped revive unexpected brands, like a group of nuns. He also delves into the thrilling evolution of advertising, especially in the age of social media, highlighting the artistry behind iconic commercials.