The Cash Flow Contractor 276 - The #1 Mistake Contractors Make When Hiring (and How to Build a Team That Stays) with Ryan Englin
18 snips
Oct 9, 2025 Ryan Englin, founder of Core Matters and expert in recruitment marketing, reveals that hiring issues often stem from a marketing perspective rather than an HR one. He discusses innovative methods to attract and retain quality talent by treating recruitment like a marketing initiative. Englin emphasizes creating a 'bench' of candidates, measuring behaviors instead of hours, and establishing engaging systems to keep employees invested. He also highlights the hidden costs of bad hires and the importance of nurturing a positive work environment.
AI Snips
Chapters
Books
Transcript
Episode notes
Recruiting Is Marketing Not HR
- Recruiting should be treated as a marketing activity, not just HR.
- Market your employer brand to be top-of-mind for passive candidates when they decide to move.
Build A Candidate Nurture Funnel
- Build and nurture an email/list of prospective candidates like a customer funnel.
- Stay top-of-mind for passive candidates so they call you first when ready to switch.
Keep A Bench Of Candidates
- Always recruit for critical roles to build a bench of candidates before you need them.
- Keep job openings visible so applicants know future opportunities exist at your company.
