Think Like An Economist

S E9: Supply - Getting the Best Out of What You Sell

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Sep 15, 2020
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ANECDOTE

Coffee Economics at Milk o Coffee Roasters

  • Samir, a cafe owner, explains how different coffee prices would impact his business decisions.
  • At $3/cup, he couldn't operate; at $4, it'd be a struggle; at $5, current operations are maintained.
INSIGHT

The Law of Supply

  • Sellers tend to supply more when prices are higher, as exemplified by Samir's coffee shop.
  • Higher prices incentivize longer hours and expansion due to increased profitability.
ADVICE

Applying Core Principles to Supply

  • Use the marginal principle to determine if selling one more item is profitable.
  • Consider the cost-benefit principle and opportunity cost when making supply decisions.
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