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S E9: Supply - Getting the Best Out of What You Sell

Think Like An Economist

CHAPTER

How Much Coffee Will Simir Supply?

Market forces can help weed out bad managers. Big corporations typically have entire departments that do detailed analytics about their costs and profits at prices. Smaller businesses don't really have the time or the staff for this, but they'll experiment and adjust accordingly. In the extreme, only those managers who follow the rational rule will survive.

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