Dan Kennedy's Magnetic Marketing Podcast Social Media Marketing Strategies
16 snips
Nov 3, 2023 Kim Walsh Phillips shares her strategies and tips for generating leads through Facebook. The podcast discusses using social media as a magnet to attract ideal customers, the five steps of social media marketing, the duration of ad campaigns, customizing Facebook pages, monetization without a list, when to consider a marketing agency, and generating local leads via Facebook.
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Create a Targeted Lead Magnet
- Create a lead magnet tailored to your perfect prospect to attract the right audience.
- Offer a valuable resource like free reports or guides instead of generic contests or giveaways.
Move Leads Off Facebook
- Move prospects off Facebook quickly to your own landing page focused solely on capturing contact info.
- Avoid keeping leads on Facebook where distractions abound; instead, guide them to your opt-in page.
Set Up Your Facebook Business Page
- Set up a Facebook business page linked to your personal profile; it’s required to run business ads.
- Use the business page to build authority and support your ads with valuable content for your audience.