Social Media Marketing Strategies
Dan Kennedy's Magnetic Marketing Podcast
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Customizing Facebook Pages and Monetizing Without a List
In this chapter, the speakers discuss the importance of customizing Facebook pages without spending money and highlight the benefits of list building and monetization. They emphasize using Facebook's demographic targeting rather than focusing on likes, comments, or shares. The chapter also touches on the right balance between Facebook posts, email messages, messaging to opt-ins, and blog entries.
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