

Unlock Secrets From The Greatest Marketing Book Ever | Ep 77
Feb 1, 2024
Explore the power of perception in marketing through examples from politics and business. Learn about Trump's marketing strategy and the perception of Apple computers. Discover the laws of opposite and candor in marketing. Understand the impact of line extension on brand focus. Discuss the decline in Cadillac's sales due to the introduction of a budget car. Gain insights into the importance of maintaining prestige in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Power of Perception in Marketing: Lessons from Trump's Campaign
01:48 • 2min
The Power of Perception in Politics and Business
03:50 • 4min
Marketing Strategies, Candor, and Line Extension: Lessons from Pepsi and Cadillac
07:47 • 2min
The Impact of Introducing a Budget Car on Cadillac's Market Share
09:42 • 3min