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Unlock Secrets From The Greatest Marketing Book Ever | Ep 77

Victory Talk

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Marketing Strategies, Candor, and Line Extension: Lessons from Pepsi and Cadillac

This chapter explores how PepsiCo used marketing strategies to differentiate themselves from Coca-Cola and attract a younger consumer base. It discusses Pepsi's use of popular celebrities in commercials, the effectiveness of admitting negatives in marketing, and the impact of line extension on brand focus.

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