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2min chapter
Unlock Secrets From The Greatest Marketing Book Ever | Ep 77
Victory Talk
Marketing Strategies, Candor, and Line Extension: Lessons from Pepsi and Cadillac
This chapter explores how PepsiCo used marketing strategies to differentiate themselves from Coca-Cola and attract a younger consumer base. It discusses Pepsi's use of popular celebrities in commercials, the effectiveness of admitting negatives in marketing, and the impact of line extension on brand focus.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode