Victory Talk cover image

Unlock Secrets From The Greatest Marketing Book Ever | Ep 77

Victory Talk

00:00

Marketing Strategies, Candor, and Line Extension: Lessons from Pepsi and Cadillac

This chapter explores how PepsiCo used marketing strategies to differentiate themselves from Coca-Cola and attract a younger consumer base. It discusses Pepsi's use of popular celebrities in commercials, the effectiveness of admitting negatives in marketing, and the impact of line extension on brand focus.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app