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3min chapter
Unlock Secrets From The Greatest Marketing Book Ever | Ep 77
Victory Talk
The Impact of Introducing a Budget Car on Cadillac's Market Share
This chapter discusses how the introduction of the budget car, the Cadillac Catara, led to a decline in Cadillac's sales as people who could afford Cadillacs didn't want to drive the same car as those who couldn't. The importance of maintaining prestige in marketing is emphasized using examples from Apple, Jordan's, and Lamborghinis. The chapter concludes with a book recommendation on marketing and a promotion for free content and courses on their Discord channels.
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