You Are Not So Smart 274 - Cascades - Greg Satell
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Nov 27, 2023 Greg Satell, a communication expert, discusses the concept of cascades and how small changes can lead to significant consequences. He explores the principles of cascades, the influence of weak ties, and the importance of clusters and connections. Satell also emphasizes the value of generosity in innovation, the mobilization of stakeholders for change, and the emergence of resistance in successful change efforts.
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Cascades and Virality
- Cascades describe how ideas spread through groups, like wildfires.
- They aren't purely viral but rely on network effects and thresholds.
Asch Conformity Experiment
- The Asch conformity experiment demonstrates how people conform to majority opinions, even if obviously wrong.
- Individuals conformed about a third of the time when seven others gave incorrect answers.
Thresholds of Conformity
- People have different thresholds of resistance to conformity.
- One person conforming can trigger others with higher thresholds to join.