Explore the concept of resistance to change through case studies of same-sex marriages in California and the Serbian movement, highlighting the importance of planning and shared values in successful change efforts.
In this episode we sit down with Greg Satell, a communication expert whose book, Cascades, details how rapid, widespread change can sweep across groups of people big and small, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in a family, institution, or even nation, prepare for the inevitable resistance they will face.