The Game with Alex Hormozi 4. Premium Promotions | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover the transformative power of premium promotions through fascinating stories. Alex shares a lighthearted tale about a $50,000 burger, highlighting how income influences spending. He breaks down why high-ticket offers can lead to greater profitability and efficiency. While outlining the pros and cons, he emphasizes the need for compelling guarantees to make premium offers irresistible. Beginners are advised to start with free or discounted options before transitioning to premium strategies for maximum impact.
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$50,000 Burger That Teaches Scale
- Alex recounts a story about a hedge fund manager buying a $50,000 burger and how income scale made that purchase trivial to him.
- The anecdote illustrates the
Infinite Upside Of Premium Offers
- Premium offers exploit infinite upside because price has no upper bound while it bottoms at zero.
- Selling higher-ticket offers requires far less volume to reach equal or greater profit than many low-ticket sales.
Start Cheap, Then Upgrade To Premium
- Do only premium offers if you have a genuinely valuable Grand Slam offer and a process that demonstrates that value.
- If starting from zero, begin with free or discounted offers to build reputation and prove results first.
