LinkedIn Updates: Thought Leader Ads, Profile Insights, and More
Mar 25, 2024
auto_awesome
Social media marketing expert Judi Fox joins the podcast to discuss the latest LinkedIn updates, including thought leader ads, profile insights, collaborative articles, caution with calls to action, promoting the social media marketing society, custom filters rollout, and the unexpected incorporation of entertainment elements like video games into the professional platform.
LinkedIn celebrates 10M collaborative articles and enhances newsfeed visibility.
Thought leader ads allow sponsored content expansion for brands and influencers on LinkedIn.
Deep dives
LinkedIn Collaborative Articles Updates
LinkedIn has been enhancing collaborative articles, celebrating over 10 million contributions and showcasing insights from prominent figures like Melinda Gates and Arianna Huffington. Updates include features such as the unhelpful button, additional questions within articles, and improved visibility in the newsfeed.
LinkedIn Thought Leader Ads Expansion
LinkedIn introduces thought leader ads expansion, enabling individuals to sponsor content related to them, regardless of the creator. This feature allows for amplification of positive brand mentions and engagement with contributors, fostering mutually beneficial relationships between brands and influencers.
LinkedIn Direct Message Filters and Features
LinkedIn introduces new direct message filters and clickable folders to streamline communication management. Users can categorize messages based on read status and star important ones. The innovative feature enhances user experience by offering personalized organization options.