10min chapter

Social Media Marketing Talk Show cover image

LinkedIn Updates: Thought Leader Ads, Profile Insights, and More

Social Media Marketing Talk Show

CHAPTER

LinkedIn's Thought Leader Ads Expansion

The chapter explores LinkedIn's new feature, thought leader ads expansion, allowing users to sponsor content created about them. It discusses the benefits for creators and brands, potential risks of negative sponsorships, and the platform's growth as a space for influencers and thought leadership. Additionally, it touches on features like creator mode, influence tracking, gaming integration, and enhancements in LinkedIn Premium for efficient profile management.

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