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Built to Sell Radio

Ep 443 Anne Mahlum on selling [solidcore] for $100M

May 24, 2024
Fearless entrepreneur Anne Mahlum shares her journey of redefining the fitness industry with [solidcore], selling for $100M. Topics include leadership transitions, fundraising, custom machine manufacturing, navigating financial challenges, employee rewards, and preparing for a successful exit strategy.
01:10:08

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Quick takeaways

  • Anne Mahlum redefined fitness with Solid Core through innovative workout approach based on sprint training.
  • Anne's strategic decisions and resilience helped Solid Core overcome legal and financial obstacles.

Deep dives

Solid Core's Unconventional Start: From Nonprofit Founder to Fitness Entrepreneur

Ann Malom's journey from running a nonprofit to founding Solid Core showcases her unconventional transition into the fitness industry. Starting as a runner to cope with her father's addiction struggles, she eventually had the entrepreneurial urge to explore new ventures. Despite initial doubts and self-reflection, her encounter with Pilates in LA sparked a novel idea. By combining her unique skill set and passion for fitness, Ann launched Solid Core, offering a distinct workout experience based on sprint training rather than traditional Pilates.

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