Ep 443 Anne Mahlum on selling [solidcore] for $100M
Built to Sell Radio
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Building a Fitness Empire: From Licensing to Manufacturing
The chapter explores the journey of the speaker's fitness studio business, from licensing a unique exercise machine method to making the bold decision to manufacture their own machines. It highlights the challenges faced, including legal disputes and strategic decisions, leading to eventual triumph. The narrative delves into the strategic thinking behind creating custom machines and maintaining a focused branding strategy while expanding the business.
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