This book by Tamsen Webster provides a step-by-step process to make big ideas compelling and actionable. It introduces the concept of the 'Red Thread,' which is the throughline that connects an idea to the audience's problems and solutions, making it tangible and actionable. The book helps readers build a story around their idea using elements such as Goal, Problem, Truth, Change, and Action. This approach is designed to guide audiences through the maze of ideas and options, inspiring them to take action. Webster draws from her extensive experience in marketing, TEDx events, and working with major organizations to provide practical strategies for delivering memorable presentations, keynotes, marketing campaigns, and more.
En "StoryBrand", Donald Miller presenta un marco para comunicar de manera efectiva el valor de una marca a través de la narración de historias. El libro se centra en la creación de un mensaje claro y conciso que resuene con el público objetivo, utilizando un modelo de narrativa que involucra al cliente como protagonista de su propia historia. Miller ofrece herramientas y estrategias para construir una marca que conecte emocionalmente con los clientes, generando confianza y lealtad. La obra destaca la importancia de la claridad, la simplicidad y la conexión emocional en la comunicación de marca. Su enfoque práctico y orientado a resultados lo convierte en una lectura valiosa para profesionales del marketing.
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Let’s be real — AI isn’t just a “tool” anymore. It’s an entire shift in how we communicate, create, and connect.
And if you’re building a brand you actually care about? That can feel a little… overwhelming.
In this episode, I’m joined by the brilliant Mike Allton — Chief Storyteller at Agorapulse and longtime solopreneur — for a super juicy convo about how AI is changing the landscape for marketers, creators, and founders (for better and worse).
We talk about training AI tools to actually sound like you, building internal GPTs for your business, and how to use this tech to amplify your voice — not replace it.
🎧 Hit play to hear:
✸ How to repurpose podcast interviews into high-performing content
✸ What most people get wrong about ChatGPT (and how to fix it)
✸ Mike’s custom GPT workflows for writing, storytelling, and sales support
✸ Why brand story is the key to using AI without sounding generic
✸ How to train your AI assistant like a true team member
✸ What “AI as electricity” really means for the future of work
This one’s for the founders who care about their voice, their people, and their brand. If you’ve ever felt weird about using AI, this convo will help you rethink what’s possible — without losing your human touch.
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🔗 Resources & Links
→ Connect with Mike: thesocialmediahat.com/connect
→ Mike’s Podcast: AI in Marketing: Unpacked and The AI Hat Podcast
Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
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Connect with your host Kinsey:
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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)
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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.
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Authentic AI® for Entrepreneurs: Branding & Marketing With Chat GPT and AI Tools 
