Authentic AI® for Entrepreneurs: Branding & Marketing With Chat GPT and AI Tools How to Stay Human in a Tech-Driven World with Mike Allton
Apr 24, 2025
Join Mike Allton, Chief Storyteller at Agorapulse and seasoned solopreneur, as he dives deep into the transformative power of AI in marketing and branding. He shares how to personalize AI assistants, train them like team members, and create high-performing content from podcast interviews. Discover the common misconceptions about AI, the importance of a compelling brand story, and what it means to embrace AI as a revolutionary tool for the future of work—all while keeping the human touch intact.
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AI as Fourth Industrial Revolution
- AI ushers in the fourth industrial revolution, impacting every societal sector, not just marketing.
- While some roles will disappear, AI offers society unparalleled progress opportunities, similar to how electricity replaced gas lamps.
AI Progress: From Hype to Practicality
- Early AI hype focused on superficial innovations with limited business impact.
- Now, real practical AI applications can transform businesses for solopreneurs and large teams alike.
AI Powers Brand Storytelling
- AI isn't just a tool but a fundamental technology like electricity powering many applications.
- Defining your brand story enables AI to create authentic, differentiated content reflecting your business values.
