Nick Unsworth, a business coach and best-selling author, shares insights on leveraging online challenges to attract high paying clients. He emphasizes the importance of creating a specific outcome, presenting irresistible offers, and inspiring rather than selling. The podcast also explores the significance of anchor speakers, the benefits of transparency in challenges, and upcoming free challenges to clarify business plans and take action.
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Quick takeaways
Online challenges are a powerful tool to attract high paying clients quickly by providing value, creating urgency, and inspiring participants.
Collaborating with anchor speakers can leverage their influence, reach, and credibility to expand your challenge's impact and attract more participants.
Deep dives
The Power of Online Challenges to Get High Paying Clients
Online challenges are a powerful tool to attract high paying clients quickly. By providing value, creating urgency, and inspiring participants, you can overdeliver and create a positive impact. Rather than pushing an offer, focus on building rapport, delivering valuable content, and fostering a sense of community. Avoid the mistake of charging for your challenge and instead offer it for free to attract more participants. Additionally, stay away from getting too analytical during the challenge and keep the content focused on inspiration and emotions. Lastly, start seeding your offer from the beginning to prepare participants for the opportunity to work further with you.
What Are Online Challenges and How to Leverage Them?
Online challenges are themed series of webinars conducted on platforms like Zoom. By following the "give first model," where you overdeliver, coach, and provide value, you can create a transformative experience for participants. Avoid the traditional approach of upselling from the start and focus on building trust and rapport through coaching and support. A successful challenge should have a specific outcome for participants, such as clarifying their message, creating a success roadmap, or launching into action. By offering concrete results and leveraging the power of community, participants will be motivated to take the next step and join your programs.
The Benefits of Building Relationships with Anchor Speakers
Anchor speakers, influencers or experts with significant audiences, can be valuable partners in your challenge. When approaching anchor speakers, position it as a partnership rather than simply asking for promotion. Emphasize that you will handle most of the work and provide them with a valuable opportunity to connect with their audience and make sales. By collaborating with anchor speakers, you can leverage their influence, reach, and credibility to expand your challenge's impact and attract more participants. This can be achieved through techniques like targeting their fans with ads or featuring them as inspirational speakers during the challenge.
Avoiding Common Mistakes in Online Challenges
To maximize the success of your online challenge, be wary of common mistakes. One common mistake is charging for the challenge itself. Instead, offer it for free to attract a larger audience, build your email list, and establish trust. Another mistake is getting too analytical during the challenge, which can overwhelm participants. Focus on delivering inspiration and emotions to keep them engaged and motivated. Lastly, don't wait until the end to present your offer. Start seeding it from the beginning, being transparent about how the challenge can lead to further opportunities. This strategy prepares participants and increases the likelihood of conversions.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
A Business Coach, international speaker, & best-selling author. As CEO of LifeOnFire.com Nick's mission is to help you launch your expertise and profit from your passion.
Top 3 Value Bombs
1. Come in with a pure heart and intention, and be honest and upfront. It’s all about having a specific outcome and giving first. Just do what competitors are not willing to do.
2. Don’t make people feel that you’re pushing the offer. Just present it and create urgency and excitement. Make sure that your offer is completely irresistible.
3. Instead of having to sell, just inspire.
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