Talking Roadmaps Does product operations enable value creation? | Melissa Perri
Aug 15, 2025
Melissa Perri, a product management and operations expert, shares her insights on the critical role of product operations in organizations. She discusses strategies for identifying product management needs and emphasizes the importance of supporting product teams for sustainable success. Perri highlights how effective product operations enhance team efficiency through tools and automation, while also dispelling misconceptions about its scope. She shares valuable case studies and best practices, illustrating how strategic collaboration drives value creation and alignment with organizational goals.
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Product Ops Enables Product Success
- Product operations is an enablement function that surrounds product teams with tools, processes, data, and culture.
- Its core purpose is to help define strategy, execute on it, and monitor outcomes to deliver customer value faster.
Centralize Data To Measure Impact
- Product ops must aggregate quantitative data from siloed systems so product managers can measure outcomes.
- It centralizes analytics, sales data, financials, and segmentation to give product teams usable insights.
Systematize Customer Research
- Make customer research easy by standardizing recruiting, beta groups, and compliant processes.
- Aggregate qualitative research into searchable databases so teams reuse insights instead of losing them in files.
