The Best Ever CRE Show JF 3960: Property Management Done Right, Vetting Managers, and Scaling with Purpose ft. Jennifer Ruelens
Jul 8, 2025
In this engaging discussion, Jennifer Ruelens, founder of One Focus Property Management, shares her inspiring journey from leasing agent to managing over 700 properties in rural Pennsylvania. She addresses the common pitfalls in property management and emphasizes the importance of elevating standards in underserved markets. Jennifer provides insightful strategies on vetting reliable property managers and highlights the essential balance between meeting tenant needs and ensuring investor returns. Her passion for improving management practices shines throughout the conversation.
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Jennifer's Early Property Management Journey
- Jennifer Ruelens started as a leasing agent at age 22 and rapidly became a property manager of 300 doors.
- She founded her own property management business in a small rural market to better serve underserved investors.
Property Management Bridges Gaps
- Property management often fails because investors and tenants feel adversarial and unheard.
- Skilled property management bridges this gap, improving housing quality and investor returns.
Scaling Property Management Business
- Jennifer shared how growing from managing 100 to over 500 doors forced her to shift from hands-on to leadership.
- She created a "proven process" to monitor risk factors and maintain property stability daily.