Understanding Dual Agency and Its Implications

On this episode of Best Ever CRE, Joe Cornwell interviews Jennifer Ruelens, founder of One Focus Property Management and Hold It With Jen PM, a property management company based in North Central Pennsylvania. Jennifer shares her journey from leasing agent to managing over 700 doors, and explains why she’s passionate about elevating property management standards—especially in rural markets underserved by traditional professionals. She and Joe dig into the common pitfalls of property managers, the challenges of scaling a PM business, and how good management bridges the gap between tenant needs and investor returns. Jennifer also offers actionable advice for investors looking to vet and hire reliable property managers in unfamiliar markets.

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