Reed Duchscher: Inside Feastables, Night Media and Niche Creator Businesses

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Jul 18, 2023

Reed Duchscher, CEO of Night Media and mastermind behind Feastables, dives into the evolving landscape of creator businesses. He shares insights on challenging giants like Hershey's with innovative products. Reed discusses how he navigates talent management and identifies CEOs for niche ventures. The conversation touches on the impact of platforms like Kick and explores how creators, including Logan Paul and KSI, are redefining audience engagement through diverse business models. It’s a fascinating look at the future of influencer-driven entrepreneurship!

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INSIGHT

Talent Management as a Wedge

Talent management is a tricky business; it's either talent-poor or overly reliant on a few key individuals.
Reed Duchscher uses talent management as a wedge into other ventures like studios, venture capital, and business building.

ANECDOTE

Kick vs Twitch

Twitch banned gambling, leading to the creation of Kick, a streaming platform backed by a gambling company.
Kick offers lucrative contracts to streamers and a favorable revenue split (90/10) to compete with Twitch.

ANECDOTE

Finding Executives

Reed Duchscher emphasizes the challenge of finding capable executives to run creator businesses.
He cites examples like hiring the president of RxBar for Feastables and partnering with experienced individuals for other ventures.

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