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Reed Duchscher: Inside Feastables, Night Media and Niche Creator Businesses

My First Million

CHAPTER

The Power of Naivety and Ownership in Business Ventures

This chapter explores how an innocent mindset can lead to innovative breakthroughs in business, as illustrated by the speakers' entry into the chocolate industry. They also discuss the enthusiasm and creativity that comes from true ownership in a brand versus simple endorsement deals.

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