Tommy Hilfiger Adaptive: Fashion for All

Tommy Hilfiger Adaptive is a clothing line designed to address the challenges faced by people with physical disabilities in getting dressed. The line includes innovative adaptations such as magnets and hook-and-loop closures, and focuses on providing fashionable options that allow individuals to maintain their personal style. The market for adaptive clothing is significant, with nearly one in four people identifying as having a disability. Tommy Hilfiger worked closely with the community of people with disabilities, seeking their input in the design and marketing processes. The brand's goal was to create a movement and inspire other brands to join in making fashion accessible to everyone.