Cold Call Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive
Nov 28, 2023
Elizabeth Keenan, a Harvard Business School assistant professor, discusses the opportunities and challenges of Tommy Hilfiger's adaptive clothing line for people with disabilities. The podcast explores the success and need for further development of the global expansion. It also delves into Tommy Hilfiger's background, values, and commitment to inclusivity and sustainability. The innovative adaptations in the clothing line and strategic marketing are highlighted, along with partnerships and challenges in making fashion inclusive.
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Dressing Challenges for Disabled
- Getting dressed is a major challenge for people with physical disabilities, not just a routine task.
- Enclothes Cognition shows how clothing affects psychological state and performance, a factor overlooked for disabled individuals.
Adaptive Line Expansion Question
- The Tommy Hilfiger Adaptive line started in 2017 but awareness remained low by 2019.
- The key question is whether global expansion is premature given successes but limited market penetration.
Inspiration to Study Adaptive Fashion
- Elizabeth Keenan was inspired to research adaptive clothing after discovering its existence and innovation.
- Disabled individuals have been largely overlooked by fashion and mainstream media historically.