Rethinking Wellness
Bonus: How the Wellness Industry Is Shifting to Stay Ahead of Consumer Skepticism with Rina Raphael
Episode guests
Podcast summary created with Snipd AI
Quick takeaways
- Consumers are seeking more evidence-based approaches in the wellness industry as they become skeptical and question the scientific validity of various wellness trends and practices.
- The prevalence of ridiculous wellness products is declining as consumers become more discerning in their purchases, but there is a rise in science washing as companies use scientific claims without genuine evidence-based practices.
Deep dives
Changing Consumer Behavior Towards Evidence-Based Wellness
The wellness industry is undergoing changes as consumers become more skeptical and demand evidence-based approaches. The COVID-19 pandemic has prompted Americans to reevaluate their health and wellness, leading to an increased interest in evidence-based medicine and scientific knowledge. Simultaneously, the pandemic has also fueled suspicion of the medical establishment among certain groups. Consumers are now seeking more evidence for the products and services they invest in, as they question the necessity and scientific validity of various wellness trends and practices. Gen Z, in particular, is rebelling against the perfectionist and consumerist version of wellness, embracing a more moderate and mindful approach. This shifting consumer behavior is driving brands to adopt new messaging strategies that prioritize levity, humor, and happiness over fear-mongering.
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