Rethinking Wellness Bonus: How the Wellness Industry Is Shifting to Stay Ahead of Consumer Skepticism with Rina Raphael
Nov 24, 2023
Journalist Rina Raphael discusses the wellness industry's response to skeptical consumers, the influence of the COVID-19 pandemic, Gen Z's rebellion against productivity-driven wellness, and the concept of science washing.
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Shifting Wellness Landscape
- Consumers are becoming more skeptical of the wellness industry, demanding evidence-based practices.
- This skepticism is driven by factors like COVID-19, Gen Z's rejection of "perfectionist" wellness, and ineffective products.
Gen Z's Wellness Rebellion
- Gen Z is rebelling against the "girl boss" era of wellness, prioritizing social connection and enjoyment over consumerism.
- They are less likely to be swayed by fear-mongering marketing tactics.
The Gimmick Graveyard
- Consumers are becoming wiser to gimmicky products like CBD-infused leggings and activated charcoal toothpicks.
- This is because they bought into these trends in the past and now have drawers full of unused items.