Kids Media Club Podcast

Kids Media Club Podcast: Insights on current state of streaming platforms and kids franchises from Entertainment Strategy Guy

Sep 26, 2023

Entertainment Strategy Guy, a super experienced and insightful media analyst, discusses the current state of kids' media. Topics include streaming ratings, data insights in the entertainment industry, challenges of promoting content on streaming platforms, success of Cocomelon and Bluey, straight-to-streaming films, success of animated movies, and the benefits of streaming platforms for Disney.

55:41

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Episode guests

Entertainment Strategy Guy

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Streaming ratings exist despite misconceptions and data sources track viewership, but the industry desires more transparency.

Trending top 10 lists provide insights into popular kids shows, but official most watched lists offer more accurate viewership data.

Launching a successful kids show requires a resonating storyline, dual-platform release strategy, and broader distribution to increase visibility and franchise potential.

Deep dives

Streaming ratings are a contentious issue in the industry

The podcast discusses the controversy surrounding streaming ratings and the lack of visibility in the industry. The speaker emphasizes that streaming ratings do exist despite some misconceptions, and highlights the different companies and data sources that track streaming ratings. However, there is a desire for more data and transparency in the streaming industry.

Introduction

3min

Data Insights in the Entertainment Industry

6min

Insights on Incentives and Challenges of Promoting Content on Streaming Platforms

5min

The Success of Cocomelon and Bluey

27min

Challenges and Successes of Straight-to-Streaming Films

2min

Success and Longevity of Animated Movies on Streaming Platforms and in Theaters

2min

Streaming Platforms and Kids Franchises

12min

In this episode, we sit down with the Entertainment Strategy Guy, a super experienced and insightful media analyst, and ask him to turn his lens on the current state of kids' media. We wrangle and wrestle the data to look at the best strategies for creating a new hit kids' franchise in our multi-platform world. This episode has a plethora of insights from the Entertainment Strategy Guy on the evolving landscape of entertainment for young audiences.

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