5min chapter

Kids Media Club Podcast cover image

Kids Media Club Podcast: Insights on current state of streaming platforms and kids franchises from Entertainment Strategy Guy

Kids Media Club Podcast

CHAPTER

Insights on Incentives and Challenges of Promoting Content on Streaming Platforms

This chapter discusses the incentives and challenges faced by streaming platforms in promoting and gaining popularity for their content, including the value of organic hits, the influence of development executives and marketing teams, and the competition among platforms for top real estate on their homepage.

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