Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

#203 Investment Joy’s 10M Roofing Journey

May 29, 2025

Brandon Schlicter, also known as Investment Joy, shares his remarkable journey from a small-town Ohio upbringing to building a multimillion-dollar business portfolio. He discusses how a viral laundromat video launched his service empire and the strategies behind his successful acquisitions in real estate and commercial roofing. Brandon emphasizes the importance of balancing business growth with family values and offers actionable advice for aspiring entrepreneurs. Tune in for insights on leveraging social media and creating a supportive company culture.

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ANECDOTE

Brandon's Early Hustle Story

Brandon started as a warehouse worker helping support his family after his father became ill.
He got a real estate license in 2006 and began building a portfolio with investor capital, rapidly growing it.

ANECDOTE

Viral Laundromat Video Breakthrough

Brandon's viral laundromat video collecting quarters hit nearly a million views in one day.
This viral moment opened doors to calls from private equity and expanded his business opportunities.

INSIGHT

Grow or Die Mentality

"You either grow or die" is Brandon's family mantra about business.
Stabilizing a business is actually a slow decline, so continual growth is essential.

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In this episode of Owned and Operated, we sit down with Brandon Schlicter—better known as Investment Joy—to uncover how a small-town Ohio entrepreneur built a multimillion-dollar business portfolio by mastering real estate, laundromats, car washes, and commercial roofing.

Brandon shares how his upbringing on a farm and early family struggles forged his hustle mentality. After getting his start in logistics and real estate, a single viral laundromat video catapulted his online presence, opening doors to massive business opportunities. Now, with a powerful social media brand and diversified service operations, he reveals how to scale a business empire while staying grounded in family and personal values.

This conversation explores Brandon’s tactical acquisitions, mindset for growth, and how he’s building a team and culture that supports big ambitions. He also offers candid advice for entrepreneurs navigating the early grind and looking to align business models with long-term vision.

🚨 In This Episode, We Cover:
🔹 How Social Media Launched a Service Empire
🔹 Turning Viral Views into Real-World Revenue
🔹 Strategic Acquisitions: Roofing, Laundromats, and More
🔹 Building Complementary Partnerships for Scale
🔹 Balancing Business Growth with Family and Life
🔹 Advice for Entrepreneurs from a Rural Hustler

🌐 [ownedandoperated.com]

🎙️ Host:
🗣️ John Wilson
🎙️ Guest:
🗣️ Brandon Schlicter (Investment Joy)

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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