In this episode of Owned and Operated, we sit down with Brandon Schlicter—better known as Investment Joy—to uncover how a small-town Ohio entrepreneur built a multimillion-dollar business portfolio by mastering real estate, laundromats, car washes, and commercial roofing.
Brandon shares how his upbringing on a farm and early family struggles forged his hustle mentality. After getting his start in logistics and real estate, a single viral laundromat video catapulted his online presence, opening doors to massive business opportunities. Now, with a powerful social media brand and diversified service operations, he reveals how to scale a business empire while staying grounded in family and personal values.
This conversation explores Brandon’s tactical acquisitions, mindset for growth, and how he’s building a team and culture that supports big ambitions. He also offers candid advice for entrepreneurs navigating the early grind and looking to align business models with long-term vision.
🚨 In This Episode, We Cover:
🔹 How Social Media Launched a Service Empire
🔹 Turning Viral Views into Real-World Revenue
🔹 Strategic Acquisitions: Roofing, Laundromats, and More
🔹 Building Complementary Partnerships for Scale
🔹 Balancing Business Growth with Family and Life
🔹 Advice for Entrepreneurs from a Rural Hustler
🌐 [ownedandoperated.com]
🎙️ Host:
🗣️ John Wilson
🎙️ Guest:
🗣️ Brandon Schlicter (Investment Joy)
💼 Special Thanks to Service Scalers!
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
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