The Principles Of The Consulting Craft With Martin Reeves: Podcast #278

Business is a war between problems and solutions. As a business owner, imagination is the best weapon to bring in this war. Imagination is the most crucial ingredient to success. In this episode, Martin Reeves, the co-author of The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future, shares his insights on the principles of the consulting craft. Martin argues that the skill needed for improving problem-solving is the skill of abstraction or drilling down. This skill has been at the forefront of his mind since he started his career. Find the true value of imagination in this talk with Martin Reeves and Michael Zipursky by tuning in to this episode!

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