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The Principles Of The Consulting Craft With Martin Reeves: Podcast #278

Consulting Success Podcast

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Detecting Anomalies in Materials Handling in the Bioscience Industry

One example we deal with in the book, thank you to the openness of the company involved, was in semiconductor equipment manufacture. Brooks Automation created their second order pattern network and looked at who's using our patterns and who's quoting them. They found a surprise, which is that the bioscience industry was playing with its technologies. And they thought, we've no idea why that's the case. That was a surprise. So they decided to go out and do some anthropology, figure out what's going on. It became their new core business and so successful that actually they exited their previous core business. And now this is their business. To me, it's a very good example of

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