Unleashed - How to Thrive as an Independent Professional 438. Rob Ristagno on Customer Segmentation
Sep 18, 2021
Rob Ristagno, Harvard and McKinsey alum and CEO of Sterling Woods, discusses common flaws in customer segmentation, the process of B2B segmentation, the three main categories of customer behavior, developing the survey, and building the segments.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Importance of Customer Segmentation and Tailoring Offerings
02:55 • 17min
Understanding Customer Beliefs and Attitudes
20:06 • 11min
Exploring Customer Segmentation in B2B Businesses
30:55 • 2min
Strategies for Conducting Surveys and Gathering Data
32:48 • 5min
Implementing Unsupervised Machine Learning and Hiring Data Scientists
37:37 • 2min
Customer Segmentation and Analysis
39:15 • 9min