Rob Ristagno
Harvard and McKinsey alum and CEO of Sterling Woods
Best podcasts with Rob Ristagno
Ranked by the Snipd community
Sep 18, 2021 • 49min
438. Rob Ristagno on Customer Segmentation
Rob Ristagno, Harvard and McKinsey alum and CEO of Sterling Woods, discusses common flaws in customer segmentation, the process of B2B segmentation, the three main categories of customer behavior, developing the survey, and building the segments.
