438. Rob Ristagno on Customer Segmentation
Unleashed - How to Thrive as an Independent Professional
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The Importance of Customer Segmentation and Tailoring Offerings
In this chapter, they discuss the problem with selling to anyone and everyone without proper customer segmentation. They explain that it is an inefficient use of sales and marketing resources, leading to wasted time and money. They highlight the importance of focusing on a specific target audience and tailoring your offerings to their needs for better efficiency.
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