Coaching for Leaders 602: Moving from Doing to Leading, with Gemma Aguiar
4 snips
Nov 5, 2022 
Gemma Aguiar, CEO of Design Like Whoa, shifts from doing everything to empowering her team in a sustainable business landscape. She shares insights on the pitfalls of being a capable doer and emphasizes the importance of effective delegation. Calendar blocking and time management emerge as crucial tools for leaders. Gemma discusses the necessity of asking for help, revealing how this critical skill opens doors and fosters community. Her journey from corporate to sustainable entrepreneurship inspires leaders to adapt and grow alongside their organizations.
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Initial Spark
- Gemma Aguiar asked her boss for a raise or title change, but was told she wasn't eligible yet.
- This prompted her to reflect on her career path and start a side business.
Hobby to Hustle
- Feeling unfulfilled in her media buying job, Gemma started designing t-shirts as a hobby.
- Her early designs satirized Los Angeles culture and were popular among her friends.
Scaling Up
- Gemma's t-shirt hobby grew, requiring a $20,000 digital printer.
- She moved back home, asking her mother to co-sign the lease, and ran the business from a spare bedroom.
