Ian and Aaron discuss missed investment opportunities, the concept of building a media company, bringing back forums, and the idea of a new contest. They touch on domains, personal branding through apparel, revenue recognition confusion, language nuances, and the resurgence of forums online.
Transitioning towards a media company focus to expand content reach and engagement.
Converting video content into written articles for SEO benefits and knowledge depth enhancement.
Exploring podcast collaboration opportunities for diverse audience engagement and networking.
Deep dives
Transitioning to a Media Company
Realizing the company's focus as a media entity, the podcast discusses hiring new staff to optimize content creation and distribution. The move aims to expand the reach of podcasts and videos, emphasizing the importance of producing written content from existing video material to enhance SEO and engage a broader audience, reflecting a transition towards solidifying the company as a media outlet.
Leveraging Content Expansion
Engaging in a content expansion strategy, the podcast explores the benefits of converting SQLite videos into written articles to bolster the company's website, tapping into SEO advantages and knowledge depth of databases. The initiative underscores the blend of media production and technical expertise to provide valuable insights to the audience, setting the stage for broader content development and audience engagement.
Podcast Collaboration Opportunities
Delving into the potential podcast collaboration realm, the conversation touches upon guest appearances and unique topic discussions for other podcasts. The focus on diverse topics like bootstrapping, business insights, and customer service highlights an interest in engaging with a variety of audiences and sharing expertise across different platforms, signaling a desire for extended collaboration networking.
Monetizing an App and Team Licensing Strategies
Discussion on monetizing an app effectively through maximizing its value with specific examples cited, like patio 11's success with the Bingo Card Creator app generating substantial revenue. Exploring the strategy behind introducing team licensing options to enhance value proposition and streamline customer experiences, illustrated by a successful 25-seat license sale experience.
Language Quirk Analysis and Planning a Forum Launch
Analyzing the intricacies of language nuances related to 'this' and 'next' in conversations, highlighting the ambiguity and confusion it can cause. Detailed planning and decision-making process around launching a forum platform, stressing the importance of centralization under a common domain to maintain brand coherence and facilitate user engagement across various topics and domains.
Ian and Aaron talk about the investment that got away, why Try Hard is a media company, bringing back the forum, and an incredible idea for a new contest.