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45: The Contest

Mostly Technical

00:00

Building Personal Brand Through Apparel and Pricing Strategy

The chapter covers discussions on patio 11's success with Bingo Card Creator, the idea of building a personal brand through clothing and accessories, a surprise bulk sale to a healthcare analytics company, implementing a system for distributing coupon codes, selling to businesses over individuals, and leveraging SEO for growth. Insights on pricing strategy, providing extra seats for courses, and post-purchase customer behavior are also shared.

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