Expanding a Media Company and Strategies for Growth

The chapter delves into the journey of transitioning into realizing they are a media company, the importance of continuous content production, and exploring avenues for growth beyond initial offerings. Topics discussed include leveraging a media empire for starting new ventures, reframing a company as a media company, and strategies for increasing visibility and dominating SEO. The chapter also touches on potential podcast appearances, collaborations, and the benefits of appearing as a guest on podcasts.