Masters of Scale The Wrongness Playbook, part 2, w/Patreon's Jack Conte
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Sep 6, 2022 In this engaging conversation, Jack Conte, co-founder of Patreon, shares his candid experiences of building a platform that empowers creators. He discusses the critical moment when he learned to balance trust in his instincts with the need for feedback. Jack reveals how embracing mistakes sparked innovation, helping him reconnect with Patreon’s mission and community. He also emphasizes the importance of humanity in business growth and how transparency in a two-sided marketplace can foster deeper creator-patron relationships.
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Tangible vs. Intangible Rewards
- Sarah Benincasa, author and Patreon creator, initially offered tangible goods like swag.
- She learned her patrons valued intangible rewards, like social media shout-outs, more.
Embrace Being Wrong
- Become an expert at being wrong; the more mistakes, the more learning opportunities.
- Analyze data, learn hard lessons, and implement solutions quickly.
Early Patreon's Personal Touch
- Early Patreon prioritized personal touches, like hand-drawn portraits for new creators.
- This established a "creator-first" culture, despite being inefficient.